Let's get the ugly truth out of the way first. This page is not in excellent condition. As a matter of fact, I was of two minds whether to list it or not. It's heavily rippled, you can see it clearly even in the reduced image here. Not so visible on the image but still present, someone bent the whole magazine on the upper corner near the binder. I listed it for several reasons.
First, we bought this collection of magazines, and it was an investment I don't want to waste. Maybe, if I'm honest about the condition (I spell page conditions out clearly, in two separate locations within each listing), and if I provide a discount, there might be someone willing to overlook the damage for a specific ad.
Second, I've only been listing these for a few short months, and every listing I make is more practice to do a better and faster job. In less than two months, I'll be fully retired from my job of the past 15 years, and working on these full-time. By that time, I hope to hit the ground running.
Third, I've discounted the usual cost, and all these listings have a "make offer" option. I would rather make the sale at a discount or even small loss. Again, for the sake of gaining experience in the workflow. All in all, it's not wasted, it's been a learning process in improving efficiency.
That said, this ad is a favorite of mine. It's funny, given the context between 1967 and today, to see how attitudes have changed. Sealtest is targeting WIVES as the shoppers in the family, but telling them this is a fantastic ice cream for their "manly man" husbands. Hearty. 60% Creamier. A "special ice cream for your special man."
It's also a good-looking ad. I love ice cream, which doesn't hurt. But even the hands tell a story. Her hand is exquisitely manicured, with soft pink nail polish... which also matches the flavor of the ice cream. His hand is strong, powerful, with a manly ring (with a big stone), and gripping that spoon like it's a weapon. I bet he even prefers roast to rarebit. The overall colors are warm (so to speak) and appealing.
Not subtle, Sealtest. But credit where it's due, I bet this was an effective ad in its day.
The opposite side was a good ad in it's own right, but this one just swept me away.
Side 1: ¾ Page, Color
Sealtest Prestige French Ice Cream
If your man prefers roast to rarebit,
serve him the ice cream that’s 60% creamier.
An ice cream for husbands
Side 2: Full Page, Color
Canada’s Centennial is a great, wide, wonderful world.
Publication Date: March 1967
Publication Name: Better Homes and Gardens
Magazine Size: Approx 9.5” x 12.5” (May be slightly smaller after pages are trimmed from magazine)
Condition: Used.
These are very old magazines; foxing, fading, and discoloration may be present with older paper items. Minor corner damage and slight ripples may be present.
These are original pages taken from their original magazines.
Images are scanned on a Black background.
The images you see are the Exact same page being sold. I take detailed scans of each one, please examine and make your own judgment. I’ll also include notes of anything out of the ordinary.
Your satisfaction guaranteed!
Specific Condition Notes: This entire particular issue – March, 1967, was bent diagonally on the upper inside corner before it was ever disassembled. It’s very hard to see in the scans, but is present on nearly every page, including this page. Additionally, this page is heavily rippled.
The price is reduced to reflect the condition.
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