Today I listed a vintage print ad for Chase & Sanborn coffee. I hadn't heard of them before, but they had a clever ad showing a young couple in the aftermath of a children's birthday party. Her kneeling on the floor with dustpan and whisk broom, smelling the heavenly scent of coffee after a harrowing day. Him pouring the just-made coffee, two cups on the table ready to revitalize the worn-out couple.
It was a cute ad, but what really got my attention was the format. I don't see a lot of multi-page ads that are NOT full-page. This one was on two page, but only took 1/2 of each page. No idea if two half-pages are cheaper than one whole page, but the format really worked with the 'drifting coffee' scent carrying the Chase and Sanborn name.
C&S is an American company dating back to 1864. Caleb Chase and James Sanborn founded the company, and laid claim to being the first to pack and ship roasted coffee in sealed tins. From the late 1800's to the early 1900's, they enjoyed great success, even sponsoring their own radio show (Chase & Sanborn's Coffee Time). The show started in the 1930's, and ran until 1954.
My first official post here featured Nestle Quik; coincidentally, it was Nestle who bought out C&S in the 1980's. In 1999, it was sold to Sara Lee, and continues to be a successful coffee brand. I'm glad for them. Part of the reason for picking this ad today was because I love coffee. More accurately, I require coffee as the caffeine delivery vehicle of choice to keep me awake at work. Instant coffee works best at work. Near the end of my full-time working career, I was relying on an average of 17 cups of coffee each day. Hard to drink that much on a cup by cup basis, but with instant, you put as many spoonfuls in as needed. 5 cups worth, in a single cup... makes for a strong taste, but that's okay. It wasn't about the taste, just the caffeine.
Now that I'm working part time, caffeine is nice, but not such a necessity. It's becoming more about the taste, than about the caffeine. Maybe I'll give C&S coffee a try. Below is the text from the eBay listing. It turns out a direct link to the listing will disappear after an item has sold, so rather than try to track what's linked to what, and when something sells, I'm linking directly to our eBay store, "A Page Out of Time." It might take a couple more clicks, but at least the link will always be valid.
I like to show both sides of a page, in case ads on the opposite side might be interesting to someone. When it's a multi-page ad, as is this one, it takes a bit more time and effort but I still like to show both sides of every page, and include a short description of each page.
Original Advertisement Page Placement: Interior
Multiple Pages, with both sides of each page scanned and described.
Suitable for Framing
Ad Description/Company Name:
PAGE 1
Side 1: ½ Page Horizontal, Color
Chase & Sanborn Coffee
You deserve more than just a cup of coffee.
You deserve a great cup. A Hefty cup.
Side 2: ½ Page Vertical, Black White and Red
Pro Hardware Stores
Picnic of Values Sale
PAGE 2
Side 1: ½ Page Horizontal, Color
Chase & Sanborn Coffee
The hefty one. Blended hefty to perk you up, warm you up, cheer you up.
Side 2: 2/3 Page, Color
Sealtest Prestige French Ice Cream
Peach Nugget
If your man prefers steak to souffle, serve him the ice cream that’s 60% creamier.
An ice cream for husbands.
Ad Type: Partial Page/Multi Page
Publication Date: July 1967
Publication Name: Better Homes and Gardens
Magazine Size: Approx 9.5” x 12.5” (May be slightly smaller after pages are trimmed from magazine)
Condition: Used.
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